We live in a world that is rapidly taking away one of our core values: ‘freedom of choice’. Freedom does not exist without real choice. This especially applies for the part that is quickly becoming more and more central in our lives - our mobile devices. These are not designed with our best interests in mind, but yet they are so essential in the way we now conduct our lives. The mobile market is dominated by a few big companies who, in return for our data--how, where and what we communicate--let us use their services and make us dependent. These companies control the complete chain, from manufacturers to employees, from telecom providers to subcontractors, from developers to end-users. One way or another, it will affect you.

Ubuntu Touch firmly believe in an open, transparent and secure world. Where you can choose which mobile platform you want to use, independent of the hardware you buy. Where you can choose how and which data you want to share with whom, without making concessions. In a world where there is freedom of choice at every level; manufacturers should have the choice to pick their components without any limitations, developers shouldn’t have to worry about censorship or the powerful agendas of monopolies and users must always be in charge of their online identity

Ubuntu Touch want to make available a new option for everyone: a beautiful, free and open source mobile operating system. We believe that the timing is right with the dominance of the mobile market combined with its lack of choice for the end user. The complete chain is ready to join forces and shift back towards freedom of choice. Now is the time to get involved. By working together we can start a revolution that will result in a healthy regime change which puts the control back in the people's hands.